Cancer Reporting in the Media - Guess what they report on?
March 18, 2010
Interesting take on how the media reports on cancer from our friend Christian Sinclair at Pallimed.
As a former reporter and current PR professional, the results of this study aren't all that surprising. Reporters, believe it or not, are looking for positive, compelling stories to tell. A successful battle against cancer fits the bill. The negatives involved with fighting cancer are less inviting to share for both the reporter and the patient/family.
Thanks Christian and keep it coming.
Lorell LaBoube
Director of Communications
Center for Practical Bioethics
llaboube@practicalbioethics.org
Link: Pallimed: A Hospice & Palliative Medicine Blog: Cancer Reporting in the Media - Guess what they report on?
Interesting take on how the media reports on cancer from our friend Christian Sinclair at Pallimed.
As a former reporter and current PR professional, the results of this study aren't all that surprising. Reporters, believe it or not, are looking for positive, compelling stories to tell. A successful battle against cancer fits the bill. The negatives involved with fighting cancer are less inviting to share for both the reporter and the patient/family.
Thanks Christian and keep it coming.
Lorell LaBoube
Director of Communications
Center for Practical Bioethics
llaboube@practicalbioethics.org
Link: Pallimed: A Hospice & Palliative Medicine Blog: Cancer Reporting in the Media - Guess what they report on?
posted by Practical Bioethics at
10:22 AM
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